Scottish and Southern Energy services is a UK-based energy company that provides gas and electricity services to customers across the country. They aim to offer reliable, sustainable, and affordable energy solutions while promoting renewable energy sources and reducing carbon emissions.
Domain
Energy
Service Rendered
UX Competitive Analysis
Goals
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Carry out competitor review for and Energy & utility services company on desktop & Responsive Web Design (RWD)
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Assess how an easier and more discoverable user journey for energy products, services & solutions can be created
Competitiors considered:​
Local:
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Bord Gais Energy
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Energia
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Electric Ireland
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Churchfield
Global:
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E.on
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EDF
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Scottish power
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Octopus Energy
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AGL
Search Analysis
Created a summary of competitors against a few key benchmarks for 'search' for Web & RWD
Competitive Benchmarking
Used Heuristics as the base to draw comparison between SSE Airtricity and other energy service providers. Also noted the areas of improvement and inspiration from competitors.​
Curious > Informed > Action
Customer journey:
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Curious
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Informed
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Action
Objectives:
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Identifying & selecting competitors to observe
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Understanding conventions to follow
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Highlight Best practices
Indicators:
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Discoverability
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Structure
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Content
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CTA placement
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Goal Achieved
Focus Points:
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Homepage
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Search Result
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Solar Panels
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Electric Vehicles
Lastly Recommendations were provided on each page based on:
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Areas of Improvement
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Indspiration from competitors
Final Report
